Organisational Behaviour (组织行为)

The Audience in Media and Communications (媒体和传播受众)

Principles of Marketing (营销原则)

Marketing Analytics I: Consumer Analysis Fundamentals (营销分析I：消费者分析基础)

Consumer Insights I: Behavioural Fundamentals (消费者洞察力I：行为基础)

Marketing Action Learning Project (营销行动学习项目)

Marketing Analytics II: Analytics for Managing Innovations、Products & Brands (营销分析II：创新、产品和品牌管理分析)

Analytics for Strategic Descisions (战略性决策分析)

New Media Marketing: Managing Online and Social Media (新媒体营销：网络和社交媒体管理)

Pricing Strategy (定价策略)

Algorithmic Techniques for Data Mining (数据挖掘的算法技术)

Contemporary Issues in Media and Communications Policy (当代媒体和传播政策问题)

Analytics for Strategic Decisions (战略性决策分析)

Incentives and Governance and Organisations (激励、治理与组织)